A strong visual identity starts with a simple brand mark, a logo. However, it’s not only the logo that contributes to the brand’s recognition; there is so much more to it: Typography, color and pattern all reinforce the feeling and personality of the brand. TYPE – Appropriate typeface choices set the tone and feeling of [...]
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Hey Canada, have you ever wondered what’s the best way of reaching out quickly to a large audience of people to drive sales or brand awareness for your company? Television advertising is historically proven to be more effective than any other form of advertising out there, but a lot of Canadian businesses still don’t understand [...]
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In case you haven’t noticed, Google+ has just had a major facelift. This comes on the coattails of the new Google Maps release. This redesign has come with mixed reviews. While most are welcoming the more visual and simplistic change, others are criticizing the magazine style blocks of content layout. The first and most obvious [...]
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There are times when you may want to add an agency, employee, advisor or friend to manage your Facebook page. Follow these simple steps to add an admin to your Facebook page: 1 – Make sure that you are logged into your Facebook account. This Facebook account must currently be a manager or admin [...]
View PostHave you ever come across a tweet that sounded like this? This tweet is a one-way, impersonal message. This tweet reads like a broadcast message, which rarely leads to social interactions. Real social conversations occur in groups whose members have something in common, share common interests. Social interactions should also have an informative, helpful or [...]
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This is a common question for many business owners that are evaluating their brand’s social media presence. Believe it or not, there isn’t a “one answer fits all” to this question. For some brands it makes sense to have a few different Facebook pages, while most other companies benefit most from one Facebook page. Lets [...]
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As marketers, we make use of Guerilla Marketing without often knowing its origin, its development and powerful influence. Did you know that social media strategies implemented in your marketing campaign are defined as guerrilla marketing? Thanks to Blogs, Twitter, Facebook, and other popular social media platforms we are experiencing a revival of guerrilla marketing strategies. [...]
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Consistency is one of the most important and overlooked elements in marketing. Social Media is no exception to this rule. In fact, it’s probably the most important channel where a brand must be consistent. If a brand is not consistent on social media, it can very easily lead to confusion for potential fans. Your brand [...]
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I just found this informative article “Why You Might Someday Tune In to Twitter for Your Favorite TV Shows” on the future of on-demand streaming of top shows that I thought I have to share with you. You might think it’s hard to beat Netflix’s streaming offer but have you ever thought about the power of [...]
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When it comes to different aspects of advertising, people first think of color combinations, shape and location. An important aspect that often gets overlooked is the power of typography. For companies to get the message out to their target audience, they use typography as their primary medium. Before providing you with some more insights into [...]
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