About Video Grading

As we said before, grading is one of the most overlooked aspects of post-production for television commercials. Usually this high-end treatment is reserved for feature films and television shows. The commercials that do get graded are the million dollar monstrosities produced by giant corporations like Pepsi, Ford and Microsoft. But if grading is used to make a commercial to look incredibly professional and top-notch than why wouldn’t we do grading on your commercial? You’re professional and top-notch and deserve a commercial that reflects your company in the best possible image. That’s what Creative Bube Tube is here to provide.

The best way to understand the difference grading can make to a commercial is to see it for yourself. Take a look at the image below.

On the left is before grading and on the right is after grading. Big difference! Now imagine if you had an entire commercial that looked like the image on the left, not exactly something you’d be proud of. Our grading process transforms your video into a clean, colourful and polished end product that is visually striking and stands out from other commercials.

Why does a video need grading in the first place?

There’s a few reasons why your video needs grading and there’s a few reasons why you want grading. When a video needs grading it’s usually to accurately reproduce what was filmed by compensating for changes in the lighting, unbalanced white levels and other uncontrollable issues. This treatment gives the video a natural, more realistic look that’s more visually appealing than the untreated footage.

Why would I want grading?

Grading also gives you the ability to establish a “look” for the video. Maybe you want to create a late night atmosphere indoors but your footage is lit up brightly so that the camera could see what was happening. Well, our talented colourists can apply specific grading to create shadows and deepen the colours, giving the video a sexy, “high-fashion” look like in the commercial we created for Text Dating. Or perhaps you want to create a specific mood to enhance the messaging of the commercial? Take a look at the PSA’s we made for CANFAR. A grading technique was using to desaturate the colours, creating a serious and sad mood to match the important messaging of the commercial itself.

Grading can work wonders for all types of videos, which is why we apply it to everything we produce to some degree. We want to make sure you walk away with a high-end looking video and will come back to us for more. Grading lets us enhance videos into a level of surrealism, making the colours bolder and brighter than life so your commercial stands out and grabs the attention of your viewers. You might get an offer to have your commercial produced by the local television station for what seems like a bargain. But the quality of the video (sans grading) you get is nothing you’ll want to put on television. With Creative Bube Tube you get top-quality treatment with high-quality grading to give you an astounding professional video that will bring in the sales and the recognition.

How do I get more information on advertising with Creative Bube Tube?

It’s simple, send an email to sales@creativebubetube.com, or call us at 1-855-BUBE TUBE and one of our advertising specialists will contact you by end of business day.  We will be more than happy to spend some time gaining a better understanding of your company and what goals you had in mind for your television advertising campaign. From there we’ll work together to make sure you share the same success our other clients have had utilizing truly memorable television advertising.

We look forward to hearing from you!