About Television Commercial Editing

Television Commercial Editing takes great care and attention to detail in order to bring a visually astounding video to your viewer’s eyes. Quality is important is as important to us as it is to you. Our talented post-production team would never allow anything but the best to leave our facilities and it is only the best that you’ll get from Creative Bube Tube in any and all aspects of your television commercial. Our editing facilities have been designed to handle television commercial editing in the most streamlined fashion. From first receiving the footage files to exporting a finalized video, the commercial is delicately worked each step of the way to give you the best takes and strongest visuals within that short 30 second time period.

Television Commercial Editing vs. editing other video, what’s the difference?

The editing process is fairly similar between television commercials and other videos we edit in post-production. The biggest difference is the fact that your commercial is going to be broadcast on television. This doesn’t sound like a large concern but television commercials have to be handled in specific formats for them to even be accepted to go on air. Depending on where your commercial airs, where your footage came from, whether you wanted high-definition or standard definition video and even how many frames there are in each second of video, are important factors in editing your commercial to go on television. Every network has strict requirements for your commercials but our extensive knowledge of all these television commercial editing requirements will make sure your television commercial goes to air on time after the proper editing treatment.

Something not well known by many outside the video industry is how the video looks on television versus how it looks on the computer. The majority of consumers nowadays have a flat screen television in their house. Some are plasma but most are LCD. While the screens deliver a high definition picture, they also tend to over saturate the colours and cut off parts of the images. On our top-of-the-line television commercial editing equipment we are able to see an accurate colour representation as well as title safe guidelines to make sure your commercial doesn’t get cut off when viewed on a regular television. This precision, while required for a great looking television commercial, is applied to all of our editing treatments. No matter where your video is being shown, we want to make sure it looks the best!

What about legal clearances?

Any commercial that airs on television in Canada is required to get an approval number from the Television Bureau of Canada (TVB) and occasionally from the Advertising Standards Council (ASC). While this isn’t strictly part of the television commercial editing process, it is part of post-production and legally required for every television commercial. We’ve been editing television commercials for years and the experiences have educated us in what is allowed and not allowed in television commercial editing. Before we film any commercial, we always send the script to the TVB for preclearance just to be certain that the commercial will be allowed to air on television. In the editing process, animations, graphics, or text can be applied that sometimes need to meet certain requirements. But have no fear! We’ll be sure to gain the access and approval for your television commercial to go to air!

How do I get more information on advertising with Creative Bube Tube?

It’s simple, send an email to sales@creativebubetube.com, or call us at 1-855-BUBE TUBE and one of our advertising specialists will contact you by end of business day.  We will be more than happy to spend some time gaining a better understanding of your company and what goals you had in mind for your television advertising campaign. From there we’ll work together to make sure you share the same success our other clients have had utilizing truly memorable television advertising.

We look forward to hearing from you!