About Infomercial Productions

Infomercial productions are a longer format of typical television commercials. They tend to be more direct, usually involving a host and get the viewer excited about the product so they feel the need to buy it right away. Because of their longer format, Infomercial productions allow for a lot more details about your product or service, giving you more possibilities for your end result. These productions can range in length, what we call long format and short format infomercial productions. Depending on the length you choose for your infomercial, you’ll want to consider what key points you want to feature in that time. If you get a chance, take a look at the Slimband Talk Show we produced. This is a prime example of an effective long format infomercial. What makes it so powerful is the way it was produced, presenting Slimband from a third-party perspective rather than a direct approach. With short format productions, a direct approach is a better choice but for the full 30 minutes of a long format production, you want to capture the viewer’s attention right off and hold that attention throughout the entire infomercial.

Long Format Infomercial Productions

Let’s walk through exactly what was involved and why with the Slimband long format infomercial setup. This infomercial production utilized a professional set designed to look just like a talk show setup. Careful consideration was paid to the layout, camera angles, lighting and even the small accessories seen in the background, all of it adding up to a more realistic look and feel for the production. A professional host was chosen who appealed to the clients target demographic and was able to deliver a convincing performance as a talk show host. Sticking with the realism of a talk show, this production also incorporated a secondary separate filmed portion our crew had filmed earlier on. This again adds to the realism and makes the audience feel more comfortable when hearing the information about Slimband. It feels less like they’re being sold something and more that they are being informed of something important. This approach produced great results; many of Slimband’s incoming leads citing that they saw this show and that’s what convinced them!

Short Format Infomercial Productions

Long format infomercial productions might be a great approach for you but it is a more costly venture. Many infomercials stick with the standard short format production because it’s incredibly effective while still keeping costs low. For a great example of a short format infomercial, take a look at the Thermapod infomercial we produced. It’s only 1 minute long but it maintains a simple breakdown that’s proven effective for the numerous infomercials we’ve produced. It begins by addressing the problem, in this case the waste produced by typical school lunches. Our production team casted for a talented actor to host this infomercial who was relatable to the target audience, parents. Then we introduce the product and solution right away, focusing on it with close up shots of its simplicity and effectiveness, showing that it is of course the best solution. There is sufficient information given to the viewer along with some great visuals to grab their interest and make them pick up the phone giving you instant sales!

Infomercial productions are a great way to increase sales and reach out to your customers directly. They allow for lots of creativity while still delivering straightforward information so your potential clients can make the right decision and buy from your company.

How do I get more information on advertising with Creative Bube Tube?

It’s simple, send an email to sales@creativebubetube.com, or call us at 1-855-BUBE TUBE and one of our advertising specialists will contact you by end of business day.  We will be more than happy to spend some time gaining a better understanding of your company and what goals you had in mind for your television advertising campaign. From there we’ll work together to make sure you share the same success our other clients have had utilizing truly memorable television advertising.

We look forward to hearing from you!