By Colin Edgley – 05/29/2013
Social media has been getting more and more attention in the advertising world in recent years, and deservingly so. Not since the beginning of the Internet have we been faced with such a revolution in the way people explore and share their ideas, values, interests, and personal stories.
Almost ten years since the advent of Facebook, social media continues to grow like wildfire because of its potential as an integrated platform to drive sales; and what marketers knew five years ago was just the tip of the iceberg…which has now proven to be a glacier! New social media platforms like Pinterest, Google+ and Instagram continue to pop up and raise the stakes even higher.
Companies once feared that the rise of the Internet would result in the fall of television, only to find that the second screen has actually elevated television engagement thanks to second screen devices like smartphones and tablets: Top brands are now pairing their social media campaigns with TV advertising!
In order to advertise effectively with social media, you need to understand all these social platforms, and realize that every demographic engages differently. Have you ever heard the phrase Men are from Mars, Women are from Venus? Studies show that men like to interact on Google+ and LinkedIn while women generally prefer Facebook and Pinterest. This is something you might want to keep in mind when defining your target audience, e.g. potential customers.
Still asking yourself why you should advertise on social media? Here are a couple of reasons why social media advertising might be right for your business:
Generate repeat business opportunities
More than any form of advertising out there, once engaged, social media is the best way to form an on-going relationship with your customers.
Strengthen the brand bond
Since branding is, in essence, a relationship with customers, having your brand on social media is a way to connect with your customer one-on-one to create memorable experiences.
Social media is a viral medium
It’s based around community networks. Friend referrals are the most effective form of advertising, so being promoted through friend networks can be very impactful.
People reveal a lot about themselves on social media platforms and generating social media campaigns allows you to target your demographic with a near laser focus.
You can learn a lot about your customers
People discuss their interests, needs and values on social media and you can actually learn things about your customers that you wouldn’t be able to learn through traditional media.
You can track engagement easily
Unlike other forms of advertising, you can see who’s engaging your brand in real-time. Depending on your social media platform, it’s possible to track numbers based on their brand engagement activity.
Social media can be paired with TV advertising = Social TV
Neilson recently reported, 41 percent of tablet owners and 38 percent of smartphone owners use their device daily while in front of their TV screen, proving that TV can create a powerful mass media push to help integrate new followers into your social media community.
So why wait until your competition gets the upper hand? Tap into the power of social media paired with TV advertising before your competitors do! Feel free to contact us to learn more about our Social TV integrated campaigns.